Running a crowdfunding campaign is more than just launching a page and waiting for donations. Success depends on how well you track performance and adjust your strategy in real-time. That’s where the Crowdfunding KPI Dashboard in Google Sheets comes in. This fully interactive and ready-to-use tool gives you complete control over your campaign metrics, making it easier to optimize your fundraising strategy and hit your goals faster. 📊🎯
Designed for creators, nonprofits, startups, and anyone managing a crowdfunding initiative, this dashboard enables you to monitor your campaign’s performance with clarity and confidence—right inside Google Sheets!
✨ Key Features of Crowdfunding KPI Dashboard
📊 Live Dashboard Overview
View Month-to-Date (MTD) and Year-to-Date (YTD) actuals, targets, and previous year comparisons with smart conditional formatting and arrow indicators.
📈 KPI Trend Visualization
Track individual KPI trends over time. See what’s improving, what needs attention, and when to act.
🧮 Real-Time Auto Updates
Simply input actual or target data, and the dashboard updates instantly—no coding or formula tweaking needed.
📋 Detailed KPI Definitions
Ensure alignment across teams with a dedicated sheet explaining each KPI’s unit, formula, type (LTB/UTB), and meaning.
📝 Structured Data Entry Sheets
Input monthly actuals, set MTD/YTD targets, and compare results to last year’s data with ease.
📂 Six Organized Sheets
From actuals and targets to trends and KPI definitions—everything is neatly categorized and connected.
🧩 100% Customizable in Google Sheets
Add, remove, or modify KPIs to suit your campaign’s unique goals and structure.
📂 What’s Inside the Crowdfunding KPI Dashboard
This smart Google Sheets file includes 6 fully linked worksheets:
1️⃣ Dashboard Sheet Tab
Visualize your entire campaign on one page. Shows real-time MTD/YTD stats with comparison to targets and last year’s performance using intuitive visuals.
2️⃣ KPI Trend Sheet Tab
Select any KPI to view trend charts and see how it’s progressing over time. Ideal for identifying patterns and adjusting your strategy.
3️⃣ Actual Number Sheet Tab
Enter your MTD and YTD actual performance data. The dashboard pulls from this sheet automatically.
4️⃣ Target Sheet Tab
Define your MTD and YTD targets per KPI. These values are used to gauge success and performance gaps.
5️⃣ Previous Year Sheet Tab
Track your past campaign results to measure year-over-year growth and fine-tune goals.
6️⃣ KPI Definition Sheet Tab
Clarifies the KPI name, unit, group, formula, type (UTB or LTB), and purpose for easy reference and transparency.
🧑💼 Who Can Benefit from This Product?
This dashboard is built for:
🌟 Campaign Managers – Monitor KPIs across multiple fundraising stages
📣 Nonprofits & Charities – Track donor activity and donation goals
📦 Startups – Measure engagement during product-based crowdfunding
🎨 Creators & Artists – Understand supporter behavior and adjust campaigns
👨💻 Freelancers or Consultants – Offer it as a value-add to clients
Whether you’re running your first campaign or managing multiple live ones—this tool will help you track smarter and perform better.
🔗 Click here to read the Detailed blog post
Watch the step-by-step video Demo:
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