Subscription Business KPI Dashboard in Google Sheets

Running a subscription-based business requires constant tracking of performance metrics to ensure growth, retention, and profitability. Our Subscription Business KPI Dashboard in Google Sheets is your all-in-one tool for real-time performance tracking, decision-making, and business scaling. Whether you’re managing SaaS subscriptions, digital memberships, or subscription boxes, this dashboard helps you make data-driven decisions with confidence.

Key Features of the Subscription Business KPI Dashboard

This powerful dashboard template is packed with everything a modern subscription business needs:

Dashboard Sheet Tab

• MTD & YTD Tracking: Monitor month-to-date and year-to-date actuals with one glance.

• Target vs. Actual View: Compare actual performance to set goals.

• PY vs. Actual: View comparisons with last year’s performance with up/down indicators.

• Select Your Month from a dropdown and see all charts and metrics update instantly.

KPI Trend Sheet Tab

• Drill-Down by KPI: Select individual KPIs and view trend lines and calculations.

• Definitions & Formulas: Know exactly what you’re tracking and how it’s calculated.

• KPI Types: Identify whether each metric is “Lower the Better” (LTB) or “Upper the Better” (UTB).

Actual Numbers Sheet Tab

• Input your actual values for each KPI—both MTD and YTD.

• The dashboard auto-updates as you enter new data.

Target Sheet Tab

• Enter performance targets for each KPI.

• Set realistic and trackable goals for your subscription business.

Previous Year Numbers Sheet

• Maintain year-over-year comparisons to monitor growth.

• Spot performance improvements or areas of concern quickly.

KPI Definition Sheet Tab

• Centralized list of KPIs with:

  • KPI Name

  • Group

  • Unit of Measurement

  • Formula

  • Description

• Perfect for team training and onboarding.

What’s Inside the Subscription Business KPI Dashboard?

6 Pre-Built Sheets
Easy Dropdown Month Selector
KPI Categories like MRR, CAC, CLTV, Churn
Conditional Formatting (Up/Down Arrows)
Trend Charts, Comparisons, and Performance Cards
Ready for Google Sheets – No Extra Tools Needed
Customizable to Fit Any Subscription Model

How to Use the Dashboard?

1. Input Your Actual Data in the “Actual Numbers” tab.

2. Set Monthly and Yearly Targets in the “Target” sheet.

3. Update Monthly for accurate comparisons.

4. Analyze Performance Trends in the “KPI Trend” tab.

5. Use Insights to refine acquisition and retention strategies.

Who Can Benefit from This Dashboard?

SaaS Companies – Track recurring revenue, churn, and growth.
Subscription Boxes – Monitor retention, CAC, and fulfillment.
Digital Membership Sites – Evaluate content impact on renewals.
Service Subscriptions – Improve customer LTV and reduce churn.
Startup Founders & Growth Marketers – Gain a data-backed advantage.

Why You’ll Love It

• Instant Access – Just open in Google Sheets

• No Learning Curve – Simple, intuitive design

• Visualize Success – Color-coded cards & trend lines

• Stay Accountable – Track goals, targets, and gaps

• Perfect for Reports – Use in team reviews and investor decks

• Fully Customizable – Add your KPIs, charts, or brand colors

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