Digital Marketing KPI Dashboard in Google Sheets

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Original price was: ₹1,999.00.Current price is: ₹1,299.00.
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Digital Marketing KPI Dashboard in Google Sheets

Original price was: ₹1,999.00.Current price is: ₹1,299.00.

Optimize your digital marketing campaigns with this customizable KPI dashboard in Google Sheets. Track website traffic, paid ads, social media, and more in real time!

Key Features:

  • Real-time tracking of website traffic, paid ads, and social media engagement.
  • Visualize trends and compare performance to goals.
  • Set and track KPIs for conversion rates, email campaigns, and ROI.
  • Customizable for digital marketing teams, agencies, and business owners.
  • Alerts for underperforming campaigns or missed marketing targets.
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Excel Pivot Tables & Dashboards: Basic to Advanced

From your first Pivot Table to the Data Model, DAX, Power Query and a one-page KPI dashboard. 11h 51m of video by PK, with practice files, quizzes and a capstone.

The Digital Marketing KPI Dashboard in Google Sheets is an essential tool designed to help businesses track, analyze, and optimize their digital marketing efforts. Whether you’re running paid ad campaigns, managing social media growth, or analyzing website performance, this dashboard provides a centralized view of all your digital marketing KPIs in real-time.

With customizable features, visual charts, and automated tracking, this Google Sheets dashboard helps digital marketers, business owners, and marketing managers make data-driven decisions to improve their online strategies. From traffic analysis to conversion rates, this dashboard provides the insights you need to ensure your marketing campaigns are achieving their goals.

Digital marketing KPI dashboard
Digital marketing KPI dashboard

Key Features of the Digital Marketing KPI Dashboard in Google Sheets:

📊 Comprehensive KPI Tracking
Track essential digital marketing KPIs, including website traffic, social media engagement, conversion rates, cost-per-click (CPC), return on ad spend (ROAS), and email campaign performance—all in one dashboard.

📈 Real-Time Performance Monitoring
Monitor the performance of your digital marketing campaigns in real-time, including ads, social media metrics, and content engagement, allowing for quick adjustments and optimizations.

📅 Month-to-Date (MTD) and Year-to-Date (YTD) Analysis
Track your marketing performance over time, comparing current data to previous periods to identify trends and measure campaign effectiveness.

🎯 Goal Setting and Performance Comparison
Set specific marketing targets for each KPI and compare actual performance against those goals, ensuring your marketing efforts align with business objectives.

🛠 Customizable Inputs
Easily input your digital marketing data, including traffic sources, ad spend, conversions, and more. Customize the dashboard to reflect your unique marketing strategy and goals.

🔔 Conditional Formatting Alerts
Get real-time alerts with color-coded indicators to quickly identify underperforming areas, such as low conversion rates, high CPC, or unprofitable ads.

📱 Social Media and Paid Ads Insights
Track social media engagement, paid ad performance, email open rates, and content interactions to better understand the impact of your digital marketing campaigns.

🚀 Why You’ll Love the Digital Marketing KPI Dashboard in Google Sheets:

✅ Optimize Digital Marketing Campaigns – Monitor your paid ads, social media campaigns, and content performance to optimize your marketing efforts.
✅ Improve ROI – Measure the return on investment (ROI) for your digital marketing spend, ensuring that your marketing budget is being used effectively.
✅ Track Social Media Growth – Monitor social media performance metrics such as likes, shares, comments, and follower growth to engage your audience effectively.
✅ Enhance Website Performance – Track website traffic, bounce rates, page views, and conversion rates to enhance user experience and conversion optimization.
✅ User-Friendly Interface – The dashboard is easy to use and understand, even for those without a technical background, ensuring you can track your KPIs effortlessly.

What’s Inside the Digital Marketing KPI Dashboard in Google Sheets:

  • Website Traffic KPI: Track the total website visits, bounce rates, page views, and average session durations.
  • Social Media Engagement KPI: Measure likes, comments, shares, and overall engagement across multiple platforms.
  • Paid Ads Performance KPI: Track the effectiveness of your ads, including CPC, cost per conversion, and ROAS.
  • Conversion Rate KPI: Measure how effectively your traffic converts into leads, customers, or sales.
  • Email Campaign KPI: Track open rates, click-through rates, and conversions from email marketing campaigns.
  • Traffic Sources KPI: Analyze where your website traffic is coming from (organic search, paid search, social media, direct, etc.).

How to Use the Digital Marketing KPI Dashboard in Google Sheets:

1️⃣ Download the Template – Access the Google Sheets dashboard immediately upon purchase.
2️⃣ Input Your Marketing Data – Enter data for your website traffic, social media engagement, ads performance, and email campaigns into the pre-designed fields.
3️⃣ Set Marketing Goals – Define targets for KPIs such as conversion rates, ROAS, and social media engagement to guide your marketing efforts.
4️⃣ Monitor Performance – Track your marketing performance in real-time and adjust strategies as necessary to ensure campaigns are meeting goals.
5️⃣ Generate Reports – Use the dashboard to generate detailed reports for internal reviews, client presentations, or marketing team meetings.

Who Can Benefit from the Digital Marketing KPI Dashboard in Google Sheets:

  • Digital Marketing Managers
  • Marketing Teams
  • Business Owners
  • Social Media Managers
  • Paid Ads Managers
  • Email Marketing Specialists
  • Content Creators and Marketers
  • Agencies and Consultants

The Digital Marketing KPI Dashboard in Google Sheets is the ideal tool for anyone looking to optimize digital marketing campaigns, track KPIs, and improve overall online marketing performance.

Click here to read the Detailed blog post

https://neotechnavigators.com/digital-marketing-kpi-dashboard-in-google-sheets/


Visit our YouTube channel to learn step-by-step video tutorials
Youtube.com/@PKAnExcelExpert

Watch the step-by-step video Demo:

Compatibility and Requirements

  • Works in Google Sheets with a free Google account and a web browser.
  • Charts and color-coded alerts are standard Google Sheets features. Google explains charts in Add & edit a chart or graph.

Frequently Asked Questions

Which marketing KPIs does it track?

Website traffic, social media engagement, paid ads performance, conversion rate, email campaign results and traffic sources.

Can I compare periods?

Yes. It shows Month-to-Date (MTD) and Year-to-Date (YTD) results so you can compare current data with earlier periods.

Can I set marketing targets?

Yes. You set targets for each KPI, such as conversion rate or ROAS, and compare actual results against them.

How does it highlight weak campaigns?

Conditional formatting adds color-coded indicators for areas such as low conversion rates, high CPC or unprofitable ads.

Is there an Excel or Power BI version?

Yes. See the Excel edition and the Power BI edition.

Related Digital Marketing Templates

Browse all Google Sheets KPI dashboards or the Google Sheets sales and marketing templates.

Frequently asked questions

How do I get my own copy?
After purchase you get a link to the Google Sheet. Open it while signed in to your Google account and use File > Make a copy - the copy in your Google Drive is fully yours and editable.
Do I need a paid Google account? Will it expire?
No. A free Google account is enough, and your copy lives in your own Google Drive - it never expires and there is nothing to renew.
Does it work on Mac, phone or tablet?
Yes - in any browser on Windows, Mac or Chromebook, and in the Google Sheets mobile app for viewing and quick entries.
Can I share it with my team?
Yes. Share your copy with colleagues using Google's normal sharing, with view or edit rights as you choose.
Can I change the design and formulas?
Yes, your copy is fully editable - colours, labels, logo, formulas and charts. If a range is protected, use Data > Protect sheets and ranges to remove it in your copy.
Are there macros or add-ons?
No macros or add-ons - it uses normal Google Sheets formulas and charts.
Is it a one-time payment or a subscription?
One-time payment. No subscription, no per-user fees and nothing to renew - the file is yours to keep.
How do I get the file after payment?
Instantly. The download link appears on screen after checkout, is emailed to you, and stays under My Account > Downloads on our website. If the email does not arrive within a few minutes, check your spam or promotions folder.
Is a user manual included?
Most of our newer products include a PDF user manual in the download. If yours does not have one, message us with your order number and we will send it.
Do I get free updates?
Bug fixes are always free - if something does not work as described, we fix it and send you the corrected file. New versions with new features are not included in the price, unless this product's description says otherwise.
Can you customise it for me?
Yes. Small changes to this template (your columns, categories, logo, colours, minor layout) cost the template price plus $40-80 (Rs 3,000-6,000 + GST), quoted once you send your list. A fully custom build is usually $100-200 (Rs 8,000-18,000 + GST) with two revision rounds. Email your requirements to [email protected] or message us on WhatsApp.
Can I use it for my business or my clients?
Yes, for your own personal or internal business use, for as long as you like. Reselling or redistributing the template is not allowed.
What is your refund policy?
Because these are digital downloads, they are non-refundable once delivered - except when the product does not match its description (report it within 48 hours of purchase) or there is a technical problem our team cannot fix within 72 hours. Email [email protected] with your order number.
How do I get help?
Email [email protected] (Mon-Fri, 10 AM-7 PM IST) or message us on WhatsApp +91 80770 90260 (chat only, no calls). Please include your order number.

Still have a question? Click Need help? at the bottom-left to ask our assistant, or message us on WhatsApp.

Application

Google Sheets

Template Type

KPI Dashboard

Price

Paid

Business Or Department

Marketing and Advertising

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Digital Marketing KPI Dashboard in Google SheetsDigital Marketing KPI Dashboard in Google Sheets
Original price was: ₹1,999.00.Current price is: ₹1,299.00.
- +
Have your own data? Build a dashboard from your Excel, CSV or Google Sheets file free in Dashboard Studio →
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