Media Buying KPI Dashboard in Power BI

In today’s fast-paced digital landscape, tracking and optimizing your advertising efforts is no longer optional—it’s a necessity. That’s why we created the Media Buying KPI Dashboard in Power BI—a ready-to-use, fully interactive dashboard built to empower marketers and media buyers with real-time insights and data-driven decisions.

With just a few clicks, you can monitor all your essential KPIs like Cost Per Acquisition (CPA), Click-Through Rate (CTR), ROI, and more—all in one place. Whether you’re running Facebook Ads, Google Ads, or programmatic campaigns, this dashboard helps you make smarter media buying decisions, faster.

Key Features of the Media Buying KPI Dashboard in Power BI

Summary Page Overview

• Month & KPI Group Slicers to filter data by campaign period or category

• KPI Cards to instantly see total KPIs, MTD Target Met, and Missed Counts

• Detailed KPI Table with actuals, targets, performance indicators, and trend comparisons

KPI Trend Page

• Two powerful combo charts showing MTD/YTD performance vs. targets

• Select any KPI using the KPI Slicer and track results visually over time

KPI Definition Page

• Drill-through enabled definitions of each KPI

• Shows formula, meaning, and business impact

• Back button for smooth navigation

Excel Data Integration

• Pulls data directly from Excel worksheets

  • Input_Actual – for actuals

  • Input_Target – for monthly targets

  • KPI_Definition – for metadata and formulas

• Makes data management super easy and refreshes seamless

Visual Alerts with Icons

• Green and Red indicators instantly show whether KPIs are on track or underperforming

• Compare CY MTD vs. PY MTD in seconds

Customizable & Scalable

• Tailor the dashboard to your business: Add or remove KPIs, change slicers, or update visualizations

• Ideal for agencies, freelancers, or in-house teams

What’s Inside the Product

• Power BI File (.pbix) with fully built dashboard

• Excel Data File with 3 sheets: Actuals, Targets, Definitions

• Pre-Connected Visuals & Slicers – no setup needed

• Drill-Through & Back Navigation for ease of use

• Dynamic Charts for MTD, YTD, and trend analysis

How to Use the Product

1. Open the Power BI Dashboard file

2. Load or update your Excel source data

3. Use slicers to filter by Month or KPI Group

4. Review key metrics and performance visuals

5. Drill through to explore KPI formulas and meanings

6. Make smarter, faster campaign decisions

Who Can Benefit from This Dashboard?

Digital Marketers & Media Buyers – track ROI, CTR, CPA in real-time
Performance Marketing Teams – monitor trends and improve cost efficiency
Ad Agencies – impress clients with data-backed media insights
Business Analysts – visualize campaign performance with clarity
Marketing Consultants – back strategies with solid metrics
In-house Marketing Teams – optimize media spend without needing to build reports from scratch

Click here to read the Detailed blog post

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