Marketing Dashboard in Power BI

In today’s fast-paced digital world, guessing is no longer an option. You need real-time data, performance visibility, and actionable insights—all in one place. That’s exactly what the Marketing Dashboard in Power BI delivers.

This plug-and-play dashboard is the ultimate tool for marketers, analysts, and business owners who want to track ROI, monitor budgets, and optimize campaign strategies—without getting lost in spreadsheets or disconnected tools.

🚀 Key Features of Marketing Dashboard in Power BI

✅ Multi-Page Navigation

The dashboard includes 5 professionally designed pages:

• Overview – High-level KPIs like Spend, Revenue, ROI

• Budget vs Spend – Visual breakdown by channel, month, and manager

• Conversion & Revenue – Performance insights by campaign and format

• ROI Analysis – Deep dive into return metrics by time, channel, and more

• Details with Drillthrough – Click-through for granular insights

📊 Real-Time KPI Cards & Charts

From ROI to conversions, every metric is just a glance away. Use dynamic slicers to filter by month, campaign type, or manager.

⚙️ Drillthrough & Interactive Filters

Go from overview to detail in one click. Drill into each campaign to see budget, spend, revenue, clicks, and performance owner.

💡 Conditional Formatting

Built-in up/down arrows, trend visuals, and comparisons highlight growth areas or red flags instantly.

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📦 What’s Inside the Marketing Dashboard in Power BI

• Overview Page with high-level KPIs and segmented charts

• Budget vs Spend Page showing cost efficiency by campaign & manager

• Conversion & Revenue Page tracking what’s working

• ROI Page with monthly and channel-based breakdowns

• Details Page with full drillthrough logic

• Slicers for easy month, channel, and type filtering

• Ready-to-use Power BI file (.pbix)—just plug in your data source

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🔍 How to Use the Marketing Dashboard in Power BI

1. Download the PBIX file and open in Power BI Desktop.

2. Connect your data from Excel, CRM, or ad platforms.

3. Use slicers and filters to customize views.

4. Click any chart to drill down for detailed reporting.

5. Share the dashboard securely with your team or leadership via Power BI Service.

No coding required. Basic Power BI skills are enough to get started! 💼

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👥 Who Can Benefit from This Marketing Dashboard?

This dashboard is a must-have for:

• Digital Marketing Managers 📣 optimizing multi-channel campaigns

• Campaign Analysts 📊 monitoring performance metrics

• Business Owners 💼 needing real-time ROI visibility

• Marketing Agencies 📈 reporting to clients effortlessly

• CMOs & Executives 🎯 needing strategic overviews in seconds

Whether you’re a solo marketer or a corporate marketing team, this dashboard turns raw data into profit-driving decisions.

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