Monitoring media performance is no longer optional—it’s essential. Whether you’re running ads on Google, Meta, YouTube, LinkedIn, or multiple platforms at once, you need clear visibility into spend, performance, conversions, and budget impact. The Media Planning KPI Dashboard in Google Sheets gives marketers, agencies, and advertisers a complete, real-time view of campaign effectiveness in one clean, automated, and cloud-based platform.Media Planning KPI Dashboard in Google Sheets
Instead of downloading endless reports or manually calculating each KPI, this dashboard shows you everything instantly—impressions, reach, clicks, conversions, CPM, CPC, CPA, spend utilization, and ROI. You can see what’s working, what isn’t, and where to optimize without ever leaving Google Sheets.
✨ Key Features of the Media Planning KPI Dashboard in Google Sheets
📊 1. Fully Automated Dashboard
The main Dashboard Sheet gives a complete summary of all media performance metrics. Select any month in cell D3, and the entire dashboard updates instantly. You can instantly see:
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MTD Actual, Target, Previous Year
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MTD Target vs Actual
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MTD Previous Year vs Actual
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YTD Actual, Target, Previous Year
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YTD comparisons with up/down arrows
Green arrows show improvement, red arrows highlight decline—perfect for quick decision-making.
📆 2. Monthly & Yearly KPI Tracking
Compare real-time results with planned targets and last year’s performance. This helps you identify whether your campaigns are improving, stagnating, or declining.
📈 3. KPI Trend Analysis
The KPI Trend sheet allows users to analyze one KPI at a time. Select any KPI from the dropdown, and the sheet shows:
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KPI Group
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Unit of Measurement
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KPI Type (UTB/LTB)
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KPI Formula
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KPI Definition
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Monthly trend chart
This makes deep-dive analysis easy and fast.
🧮 4. Actual Performance Entry Sheet
The Actual Number Sheet stores monthly actual values for all KPIs. Update MTD and YTD numbers, and the dashboard refreshes automatically. Set your starting month in E1 for proper yearly alignment.
🎯 5. Target Planning Sheet
Set monthly and yearly goals for impressions, reach, conversions, CPC, CPM, ROAS, and more. This sheet ensures your media strategy remains aligned with business objectives.
📅 6. Previous Year Comparison Sheet
Track previous year’s performance to quickly evaluate year-over-year growth. This helps teams set achievable targets and understand long-term trends.
📘 7. KPI Definition Sheet
This sheet includes full definitions of all KPIs. Whether you’re training new team members or aligning reporting across departments, this sheet ensures consistency and accuracy.
📦 What’s Inside the Media Planning KPI Dashboard in Google Sheets
📊 Dashboard Sheet – Main Control Center
This sheet displays every important KPI with conditional formatting, indicators, and automatic updates.
📈 KPI Trend Sheet – Deep KPI Insights
Perfect for analyzing engagement patterns, cost fluctuations, conversion behavior, and efficiency metrics.
🧮 Actual Numbers Sheet
Input real performance numbers here. Dashboard and trends pull data automatically.
🎯 Target Sheet
Set budget goals, impression goals, conversion targets, or ROAS benchmarks for each month.
📅 Previous Year Sheet
A full historical comparison for smart planning.
📘 KPI Definition Sheet
A detailed reference list for all media KPIs.
🛠️ How to Use the Media Planning KPI Dashboard in Google Sheets
1️⃣ Enter Actual Values
Update monthly numbers for all KPIs in the Actual sheet.
2️⃣ Set Monthly & Yearly Targets
Use the Target Sheet to plan expected performance.
3️⃣ Choose the Reporting Month
Select the month in D3 to refresh the dashboard automatically.
4️⃣ Analyze KPIs Visually
Use green/red arrows to quickly identify strong and weak performance.
5️⃣ Deep-Dive with Trends
Use the KPI Trend sheet to understand monthly behavior and optimize strategy.
6️⃣ Compare Year-over-Year
Review PY data to understand growth and align marketing goals.
🎯 Who Can Benefit from This Media Planning KPI Dashboard in Google Sheets
📈 Marketing Teams
Track reach, engagement, conversions, and ROI for all campaigns.
🏢 Advertising Agencies
Provide clean, professional KPI reports to clients.
🧠 Media Planners & Buyers
Monitor placements, efficiency, and budget allocation.
🎥 Content & Creative Teams
Understand how creatives impact performance.
💼 Business Owners & CMOs
Make informed decisions using clear monthly and yearly data.
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